In the beginning I was sure I would produce various products and provide an array of services. With this I felt more inclined to provide a more obscure and interesting name. Proud of my middle name. My grandfathers name. A name that holds the letter W for an initial. Expanded Phonetically to Dublu. Better then pigeonholing myself to “Joes Signs” or something similar there to. Conceived in 2003 and incorporated in 2006 in Calgary, Canada. Around 2008 an individual in Australia decided to use my name. Even used my exact first logo text and added a period to the end of it. In the beginning I first felt sad and troubled. Later I took it as a form of flattery. We all are but a reflection of everyone else.